GMP Group celebrates the Made in Italy Day with a journey into the heart of passion: design, innovation, and motors
There’s a sound that every enthusiast recognizes with their eyes closed.
It’s not just the roar of an engine, but the heartbeat that dances on the asphalt, between adrenaline and control.
This is the rhythm that drives GMP Group, guardian of the brands GMP Italia and Antera, in the creative workshop where innovation meets design, and where every alloy wheel is born from a distinctly Italian philosophy: transforming passion into movement.
On the occasion of the National Made in Italy Day, we turned the spotlight on our way of interpreting manufacturing, creating — in collaboration with the prestigious magazine Automoto.it and under the creative direction of Matteo Valenti — a video that is not just storytelling, but a sensorial immersion into our universe: a place where ideas become matter, and technology becomes emotion.
An Italian factory that runs with no compromises
The video tells the story of what defines us: inspired design, extreme engineering, cutting-edge production processes. But above all, it tells the story of a choice: to be and remain truly Made in Italy.
In the world of motors, those who choose the more difficult path often go further. That’s why at GMP Group we continue to invest in Italy, building every product in-house, controlling every phase — from design to testing. Ours is not just an "Italian product." It’s a virtuous example of a complete supply chain that lives and breathes the territory, bringing the DNA of Italian design to roads all over the world.
MOVE YOUR PASSION and NO COMPROMISE: two souls, one mission
With GMP Italia, passion becomes movement. Every wheel is a promise of reliability and style, made to accompany those who choose the road with both heart and mind. With Antera, on the other hand, there is no middle ground: beauty merges with the extreme, resulting in a mechanical masterpiece for those who accept no compromises.
Together, they represent two sides of the same vision: to build with Italian pride, to innovate without fear, and to show each day what it means to create value through excellence.
A celebration that is also a statement of intent
This day is a tribute to everything that makes Made in Italy great in the world. For us, it is also an opportunity to renew our industrial promise: to continue designing, building, and innovating in Italy, with our eyes on the future and our roots firmly planted in our craftsmanship.
Because authenticity cannot be copied. It must be built. One wheel at a time.
